Introduction
Uzbekistan, located in Central Asia, has a population of approximately 37 million (estimated for 2025). This time, we will explain the current state of social media usage in Uzbekistan.
Basic information on SNS usage in Uzbekistan
Unfortunately, the available search results did not provide detailed statistical data directly showing the exact number of users and usage rates of each social networking site in Uzbekistan . Therefore, we will present some estimates based on the situation in neighboring countries and general trends.
Global platforms such as Facebook, Instagram, YouTube, and TikTok tend to dominate in many countries, while messaging apps such as VK (V Kontakte) , popular in Russia and former Soviet republics, and Telegram may also be widely used in Central Asia, including Uzbekistan.
Reference: Social media usage in neighboring countries
Even if there is no data for Uzbekistan alone, it is possible to refer to the situation in Central Asia and surrounding regions. For example, in Southeast Asian countries, Facebook is very popular in many countries, and the number of TikTok users also tends to be growing rapidly.
- Thailand : Facebook reportedly has 49.1 million users (as of January 2024).
- Vietnam : The number of Facebook users is estimated to be 72.7 million (as of January 2024), making it a very popular platform in the country.
- Indonesia : Social media usage is active, with the number of TikTok users expected to increase by 15.4% from 2023 to 2024.
Given regional ties, it is possible to infer that similar trends exist in Uzbekistan, but these figures are for reference only.
Key points for selecting SNS (for overseas marketing)
If you are considering doing business in Uzbekistan, it is a good idea to keep the following points in mind when using social media for marketing.
- Number of users and target demographic : First, the number of users of the platform is important. Then, select an SNS that matches the age group, gender, hobbies, and interests of the target audience for your company's products and services.
- Platform characteristics : Each social media platform has its own unique characteristics and culture. Different platforms are used depending on their purpose, such as X (formerly Twitter) for information dissemination, Instagram or TikTok for visual presentation, and YouTube for video content.
- Understanding local circumstances : It is essential to consider whether there are any local services that are particularly popular in that country or region, and to create content that takes religious and cultural factors into consideration.
summary
Unfortunately, as of September 2025, we are unable to provide reliable, detailed statistical data on the exact number of users and usage rates of each social networking site in Uzbekistan . Therefore, if you need information that will be useful for your actual marketing activities and detailed analysis, we recommend conducting more detailed research, such as the following:
- Contact local market research firms and mediation agencies
- Check the official insight tools and reports published by each platform provider, such as Meta (Facebook, Instagram), Google (YouTube), and ByteDance (TikTok).
- Collecting information on local news sites and digital marketing in Uzbekistan
Uzbekistan is a young country, with roughly half of the population living in urban areas and a median age of 27. It is estimated that mobile internet and SNS usage is very active, especially among young people . As this is a country where market growth is expected in the future, it is worth continuing to follow the latest information.
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